★ 77 years on the lawyering tradition · Wednesday Market · SRA 626081

A specific fix for the Beverley office page of lockings.co.uk.

A free fully-built rebuild proposal for the Beverley office of Lockings Solicitors at Highgate House, 19 Wednesday Market. Seventy-seven years on the East Yorkshire lawyering tradition, residential conveyancing desk run by Craig Schofield (Associate Director, Beverley Branch Manager, conveyancer since 2003). Three findings, a live HTML rebuild of the Beverley page at /preview/.

Open live preview ↗ Read the three findings Reply to the proposal

Office · Highgate House, 19 Wednesday Market, Beverley HU17 0DJ Since · 1949 Branch manager · Craig Schofield

Wednesday Market, Beverley , the Georgian and Victorian square that Lockings Solicitors Beverley office sits in at Highgate House, number 19. Photograph by Bernard Sharp on Geograph, CC BY-SA 2.0.

Highgate House · 19 Wednesday Market · HU17 0DJ

A Beverley residential conveyancing desk, two minutes from the railway station. Open the live preview ↗

Beverley office page, current vs proposed

A side-by-side stack inventory of the Beverley route as published today and as proposed.

Captured 25 May 2026. The audit is of lockings.co.uk/beverley/ only. Other office pages on the firm-wide site are out of scope. The full rebuild is browsable at /preview/.

Current ↗ lockings.co.uk/beverley/

Platform: WordPress (Nitropack-cached, ExactDN-imaged)
Hosting: WordPress-hosted, firm-wide bundle
Office page: /beverley has one Attorney JSON-LD block whose address is Hull, not Beverley
Team surfacing: Craig Schofield (Beverley Branch Manager since 2003) not on the /beverley page
Local detail: No photo of Highgate House, no photo of Wednesday Market, no map, no Minster mention
Service grid: Firm-wide five-area list; residential conveyancing (the desk's actual mix) not weighted
Schema: Generic Attorney with Hull address; no Person, no Service, no FAQPage on the office page

Proposed

Framework: Astro static site (Astro 6), the Beverley office as a standalone page
Hosting: Vercel edge network, sub-100ms first-byte across the UK
Office page: /preview rebuild: Beverley-led hero, Craig above the fold, photograph of Wednesday Market
Team surfacing: Craig Schofield named in the hero, director-card with the conveyancing-since-2003 line
Local detail: Highgate House in the hero, Wednesday Market map embed, Minster and railway-station walks named
Service grid: Five lines weighted to the actual Beverley desk: conveyancing, wills, LPAs, settlements, family
Schema: LegalService + LocalBusiness with HU17 0DJ + Person + Service + FAQPage on the Beverley page

Three findings, in order of revenue impact

What the Beverley office page is leaving on the table.

A walk-through of the live /beverley/ page on 25 May 2026.

01

The /beverley page tells Google it is a Hull office.

Observation: The Beverley office page on lockings.co.uk carries one structured-data block of @type Attorney. Its address is "St Marys Court, Lowgate, Hull HU1 1YG" and its telephone is the Hull number 01482 300200. So the only machine-readable claim on the Beverley URL is that the business at this page is in Hull. The Beverley postcode HU17 0DJ, the Highgate House building, the Wednesday Market address and the 01482 300500 Beverley line are nowhere in structured data on the page that bears the word "Beverley" in its URL and H1.
Impact: Every "solicitors Beverley", "conveyancing solicitor Beverley HU17", "wills solicitor Beverley", "LPA Beverley" search query is increasingly answered by Google rich snippets and AI assistants reading structured data first. With the only structured block on the /beverley page saying "Hull", the Beverley office does not surface on the searches that name Beverley. A Beverley homeowner instructing a residential conveyancing matter on a Wednesday Market or North Bar Within property reaches a competitor solicitor whose schema actually names HU17, not the firm whose office sits two minutes from her doorstep.
After rebuild: After rebuild: a single LegalService + LocalBusiness JSON-LD block on the Beverley page with full PostalAddress (Highgate House, 19 Wednesday Market, Beverley HU17 0DJ), telephone in E.164 (+441482300500), email, opening hours, areaServed of Beverley, the Westwood, Molescroft, Tickton, Walkington and the wider East Riding. Person schema for Craig Schofield. Service schema for the five lines actually offered at this branch. FAQPage schema for the five questions clients ask at the Highgate House front door. Meta description and og:image rewritten to the Wednesday Market building itself.

02

Craig Schofield runs Beverley and is not on the Beverley page.

Observation: Craig Schofield is the Associate Director, Beverley Branch Manager and lead conveyancer at the Highgate House office. He has been a conveyancer since 2003, started at a large Leeds practice, and runs the residential conveyancing department from the Wednesday Market door. None of that appears on the /beverley page. The page opens with the firm-wide "top-rated legal services, minus the hard-to-understand lawyer-speak" line and a generic five-area service list. The name of the person who runs the office a client is about to walk into does not appear once.
Impact: Beverley residential conveyancing is a relationship purchase. A homeowner selling a Georgian townhouse in the Westwood quarter is comparing the Highgate House team against the small high-street firms on North Bar Within. The competitive moment is "who is the conveyancer who will actually do the work, and how long has he done it". With Craig's 22-year tenure on the conveyancing desk and his Beverley Branch Manager title buried four clicks away on a separate /our-team page, the Beverley office reads as one tab of a remote three-office firm rather than a Highgate House residential-conveyancing practice with a named principal.
After rebuild: After rebuild: the Beverley office page leads with Craig Schofield in the hero, named, with the 2003 conveyancing start date, the Associate Director and Beverley Branch Manager title, and a one-line statement of what he does at this desk. A director-style card lists his direct conveyancing remit, the Leeds-then-Beverley career history, and the client-service line he uses publicly ("I am passionate about client service and doing a good job for them"). Five-line service grid weighted to residential conveyancing, the actual mix the desk runs.

03

Highgate House is a Grade II Georgian townhouse from 1756. The Beverley page shows neither it nor Wednesday Market.

Observation: The Lockings Beverley office occupies Highgate House, a Grade II listed Georgian townhouse built around 1756 by Priestman and Clarkson, on the corner of Lord Roberts Road, in Wednesday Market , the older and smaller of Beverley's two market squares, north of the Minster. The current /beverley page shows none of that. There is no photograph of the building, no photograph of Wednesday Market, no map embed, no mention that the office is two minutes on foot from Beverley railway station, and no mention of the Minster ten minutes south. The page reads as if the Beverley office could be on a business park anywhere in the East Riding.
Impact: High-street legal work in a market town of 30,000 is bought on local belonging, not network branding. The competing Beverley solicitors' sites lead with their building, the street, the market square. A Beverley homeowner instructing a will or an LPA at sixty-something wants to see the office, the street, the lawyer, in that order. A firm-wide template that swaps "Beverley" for "Hull" or "York" in the H1 with no photograph of the door loses that instruction to whoever on North Bar Within has a photograph of theirs.
After rebuild: After rebuild: a full-bleed photograph of Wednesday Market in the hero, the eyebrow line names Beverley, East Yorkshire, since 1949. A Visit block names Highgate House, the corner of Lord Roberts Road, the five-minute walk from the railway station, the ten-minute walk to the Minster, and embeds Google Maps on the actual HU17 0DJ pin. A Heritage band gives the 77-year continuity of the lawyering tradition (1949 root, McBirnie Wallis and Swaine Allen as the recognisable predecessor names whose four surnames are still on the current director list), the building's Georgian provenance, and what the Wednesday Market triangle has been since the 1573 market charter.

Three-week build plan

From kickoff to a published Beverley-office page in three weeks.

Week 1

Beverley-led hero with the Wednesday Market photograph and Craig Schofield above the fold
Visit block with embedded Google Map on the HU17 0DJ pin and the five-minute railway-station walk
Five-line service grid weighted to the residential conveyancing desk

Week 2

Director-style team card for Craig Schofield with the conveyancing-since-2003 line
77-year heritage band naming the 1949 root, the Wednesday Market 1573 charter, and the 1756 Highgate House
Five-question FAQ from the front-door enquiries the Beverley desk actually answers

Week 3

LegalService + LocalBusiness + Person + Service + FAQPage schema with HU17 0DJ on the Beverley page
Meta description, og:image and Twitter Card set to the Wednesday Market building
Anchor handover to the firm's WP admin so Beverley-specific copy edits stay in-house, launch

Pricing

Fixed price, no hourly billing, no retainer.

A single fixed fee for the Beverley-office-page rebuild, plus an optional monthly care plan and an optional embedded chatbot. No contract, no in-person visits, fully remote from Switzerland.

Build

Full Beverley-office page rebuild

Beverley-led hero with the Wednesday Market photograph, Craig Schofield above the fold, five-line service grid weighted to residential conveyancing, director-style team card, heritage band, visit block with embedded HU17 0DJ map, five-question FAQ, full LegalService + LocalBusiness + Person + Service + FAQPage schema.

£2,000

one-off, fixed

Care

Monthly care plan

Hosting on Vercel, schema kept current as the Beverley team changes, monthly analytics email, security updates, one editorial change per month included. Cancel any time.

£150/mo

optional

Bot

Embedded chatbot trained on FAQs

An optional chatbot that answers the five front-door questions in writing, day or night, and routes anything novel to welcome@lockings.co.uk.

£50/mo

optional

• One round of revisions before launch
• DNS or route handover (the firm keeps the domain and the WordPress admin)
• 30 days of post-launch tweaks at no extra cost
• Source code handed over on day 60 (the firm owns everything)

Frequently asked

Five things worth answering before you reply.

How does this relate to the existing lockings.co.uk WordPress site?

It is a single-page rebuild of the /beverley route only, designed to be lifted into the existing firm-wide WordPress site as a standalone Beverley office page (Hull and York keep their current pages). Two options on hand-over: (a) port the rebuild back into a WordPress template that matches, so the firm-wide CMS keeps editing rights, or (b) host the Beverley page on the Astro and Vercel build and 301 the old URL to it. Either way the rest of the firm-wide lockings.co.uk site is left alone. The Beverley page is the unit of work, not the whole firm.

Why a Beverley-only rebuild rather than a firm-wide one?

Because the Beverley office has the most to gain from being treated as its own page. Multi-office solicitors are bought one office at a time: a Beverley homeowner instructing a residential conveyancing matter is not comparing Lockings Beverley to Lockings Hull, she is comparing it to the independent solicitor on North Bar Within. The firm-wide template flattens that office-by-office competition, and on the Beverley page it actively backfires (the JSON-LD says Hull). Fixing Beverley first costs a fraction of a firm-wide rebuild and shows whether the structure (named branch manager above the fold, schema on the office page that names the office, the building in the hero) lifts the Beverley office's share of "solicitors Beverley", "conveyancing solicitor HU17", "wills solicitor Beverley" search results. If it does, the same structure ports to Hull and York at the same fixed-fee rate.

What schema, exactly, gets added?

A single LegalService + LocalBusiness JSON-LD block on the Beverley office page with full PostalAddress (Highgate House, 19 Wednesday Market, Beverley HU17 0DJ), telephone in E.164 (+441482300500), email (welcome@lockings.co.uk), opening hours, areaServed of Beverley and the surrounding villages, and SRA Organisation 626081 plus Companies House 09244568 as credentialed identifiers. A Person entry for Craig Schofield with his Beverley Branch Manager role. Five Service entries (Residential Conveyancing, Wills and Probate, Lasting Powers of Attorney, Settlement Agreements, Family). A FAQPage entry for the five questions on the page itself. The firm-wide Organization stays where it is; this is additive, not replacing.

You only have one design pass before you commit, and the firm does not have refreshed brand assets yet. Is that a problem?

No. The proposal site you are reading is the design pass. The /preview page is the rebuild, in full, on real fonts and a Beverley-derived palette, with the real photographs of Wednesday Market and the real Lockings copy. What you are signing off on is what you see. There is no second concept round, no mood-board phase, no waiting for a designer to interpret a brief. If the firm later wants to refresh the brand mark or commission a proper photographer for the Highgate House frontage, the rebuild swaps those assets in cleanly on launch day. The structure stays.

What does "fixed fee" cover and what is excluded?

Two thousand pounds covers the full Beverley-office-page rebuild as described above: hero with the Wednesday Market photograph, Craig's director card, five-line service grid, 77-year heritage band, FAQ, visit block with embedded map, full JSON-LD, meta and og tags, one round of revisions before publish, DNS or route handover. One hundred and fifty pounds per month covers ongoing hosting on Vercel (or the WordPress-port equivalent), monthly schema review as the team changes, security updates, monthly analytics email and one editorial change per month. Fifty pounds per month is the optional embedded chatbot trained on the five front-door FAQs. Excluded: firm-wide rebrand work, the Hull and York office pages, the firm-wide navigation, and any content the SRA wants restructured. If the rebuild lands and the firm wants the same treatment for Hull or York, that is a separate scope at the same fixed-fee rate per page.

Next step

Reply if the rebuild is worth a thirty-minute call with Craig and the Beverley desk.

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three East Yorkshire and Lincolnshire builds this quarter, and first confirmed wins the slot. If I do not hear back by 4 June 2026, this proposal site comes down. No retainer, no contract, no in-person visits, fully remote from Switzerland.

See the live rebuild ↗ Reply to the proposal

See the live rebuild

A working preview you can click through, opens in a new tab.

The Beverley-only rebuild as it would publish: hero, Craig, services, heritage, FAQ, schema, the lot.

Open preview ↗